voco The Hague
We want to deliver great service every day, and we are looking for partners who do the same. Day in and day out, year after year.
voco is part of the IHG group (InterContinental Hotels Group), which has over 19 brands and 6,000 hotels worldwide. Within this group, voco is a relatively young brand that brings something new to the table: a luxury experience in a unique setting. While other brands strive for a more consistent and uniform appearance worldwide, all voco locations around the globe are invited to provide the same qualitative experience in their own unique way.
From ultramodern and new to old and historic.
Every voco location has a story to tell.
Whether from an architectural perspective or through its connection to the community. It’s this link to the community that truly characterizes the ‘voco The Hague’ building. The property, a former bank, has a long history. Because of its central location, it became a true landmark in the city.
Since the building has long been a part of the Hague community, transforming it into a hotel was a fitting way to return it to the public. voco wants to continue telling the story of this unique building, but in a sustainable and modern way. The building has been fully renovated and certified.
Despite the unique and varied elements worldwide, all voco locations share one unifying factor: the feeling guests have as soon as they step into a voco hotel. Mareke Watson, General Manager of voco The Hague, explains: “For voco, it’s important how people feel inside the building. This feeling should be the same at every voco location. The name ‘voco’ means ‘to invite’ or ‘to come together’ in Latin. We want to open our doors, not just for guests, but for all members of the community around the hotel.”
Mareke continues: “We also want guests to feel that the atmosphere isn’t ‘stuffy’ but rather a bit more relaxed. Guests should feel welcome and well cared for. Reliability is also an important part of the brand experience. Guests should know what to expect, while still being pleasantly surprised by the unique elements of each voco hotel.”
The role of linen in relation to the ‘voco’ brand
Mareke: “We have three birds that represent the brand and the different spaces where guests spend their time. Everything related to the room and linen is represented by the owl. The owl stands for ‘me-time’. With the owl, we invite our guests to take time for themselves, take a relaxing shower, read on the sofa in their room and of course have a memorable sleeping experience.”
Mareke continues: “We promise our guests a luxurious sleep experience with cozy bedding. This sense of comfort is also part of our sustainability plan. The inside of the duvets is made from 100% recycled material. In that sense, it looks a little different as well. You might expect a perfectly flat, pressed duvet, but the ‘puffy’ bedding creates an extremely cozy feel.”
‘We want perfectly clean bed linen of the highest quality. This is our IHG® Clean Promise – provide peace of mind with every getaway’
“We want to package that duvet in something that reflects its quality. The linen should represent cleanliness. Additionally, it’s also about hygiene and health. We want perfectly clean bed linen of the highest quality. This is our IHG® Clean Promise – provide peace of mind with every getaway.”
Smooth operations and 24/7 communication
“As a large hotel, we rely on a smooth operation that delivers on its promises. This involves not only the quality of the linen but operational aspects such as pick-up, delivery, and assistance in extraordinary situations as well. Blycolin has truly impressed us in all these areas: their collaboration, operational efficiency, service quality, sustainability efforts, and, of course, the pricing element. We also seek partners who provide 24/7 communication. We operate seven days a week, year-round. We need a supplier who understands this, as we work through Christmas and on Sundays. If something arises and we need support, it must be possible. All these elements are crucial.”
“Partnerships are about long-term relationships and a shared vision. It’s not just about making a great first impression or doing it right once. This is also how voco approaches guest service. We want to deliver great service every day, and we are looking for partners who do the same. Day in and day out, year after year.”
‘In our sustainability efforts, we seek support from Blycolin’
“Blycolin and voco share many of the same values when it comes to quality, operational delivery and sustainability efforts. We strive to source our suppliers locally whenever possible. We eliminate single-use plastics and work to reduce waste wherever we can. With recycled duvets and showerheads saving water and energy, we continue to offer our guests the same great experience. In our sustainability efforts, we seek support from Blycolin to ensure that the linen is sourced sustainably, that transportation is conducted in an environmentally friendly manner, and that laundry processes are as energy and water efficient as possible. We look for partners who seek long-term solutions that are beneficial to both business and the environment. Ultimately, we have a responsibility as a company. We are transparent and expect the same from our partners.”