17 Apr 2018

See it with your own eyes and you will want to see even more!’

How Chetna’s results motivate to take new initiatives

Nicolet, our purchase manager visited the cotton factory, plantations and educational centers of our supplier in India. From close up, she was able to see the processes and positive developments of the Chetna Cooperation, the organization from which we purchase for our Pure Eco line. Obviously, this sparked an increase in her motivation as well as ours to invest in Chetna’s sustainable initiatives. ‘They really want to move forward!’

From Hydrabat to the south: Coimbatore

Supplier Dibella invited Nicolet to come and take a look in India, so she could see the effects and developments of the Chetna Project, our partner for years, for herself. Earlier, Nicolet shared how she got to take a look at the cotton fields and learned what the cooperation did in terms of education and development. In this blog, we will tell about her visit to Coimbatore in the south of India and the cotton plantations and factory there.

An unusually clean and organized production

‘We flew to Namallel: very beautiful and very different from the north. After a warm welcome, an introduction session and a presentation, we drove to the production site. There, yarns were spun and cloth was woven. I saw how careful our products are being made. The factory is well organized and very efficient. Everything is clean and very tidy. Not a piece of paper, rubbish or dust in sight: rather unusual for a production space!’


2,000 employees do it all together

Not only the factory and the products are handled neatly, the employees are also well taken care of. ‘Everyone in the factory is working on his or her task. The organization is Fairtrade certified, but you can tell it’s from the heart and not to obtain that piece of paper. They give a lot of attention to training and improving processes. I noticed how well the employees are cared for, and they are all as enthusiastic as the next person. They are almost exclusively women, all over the age of 18 and living no more than 8 km from the factory. There is also a lunch facility at the factory for employees.’

Time or the next sustainable step!

Nicolet saw how education, development and process improvement made the cotton chain greener and how the Chetna  Project improved the lives of employees and their families. But she was also confronted with everything that is missing in India. ‘Despite that fact, the people there are so kind and so positive. They kept asking us: “Can we supply more, what else can we do?” It is up to us to ensure that we participate in new initiatives and purchase more. A win-win situation: for them, for us and or our customers. Because who wouldn’t benefit from sustainable linen?

More information about the Chetna Project or our Pure Eco line? Then please contact one of our advisors.